Don’t Call it a Comeback – Check Out Ford’s Big News


At the North American International Auto Show, Ford announced bold plans for the brand to bring back fan favorite models and updates to their flagship. The Ford F-150 shows rugged and intelligent additions to the design and fanatics can look forward to an all-new Ranger and a refreshed Bronco. Models we didn’t know we needed back, but now we can’t wait.

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.”

The Ranger

Expected to arrive back in US markets in 2019, the Ranger pickup truck will be a facelifted version of the one currently sold in Asia, where the Ranger model has been going strong for decades. It will be a midsize truck akin to the Chevy Colorado, the Honda Ridgeline and Toyota Tacoma in size, shape, and price. It’s expected to have the same 3.2-liter five-cylinder diesel that’s in the full-size Transit van, and if that’s true, the new Ranger could steal the “most efficient pickup” title with more than 31 mpg on the highway. It’s likely we’ll see an EcoBoost four-cylinder and the ever-popular V6 too in the lineup. No matter which direction they go, we can’t wait to see it.

The Bronco

Slated to come back in 2020, the new Bronco will be a midsize SUV with plenty of throwbacks to the original line which ended in 1996. It’s likely going to get a new style on the face and an updated interior full of all the latest technology. It will probably share engine and transmission provisions with the Ranger, which leaves the door open for the possibility of an off-road version. There have been plenty of fan renderings and educated guesses on what this new model will look like, Ford’s only response is that the new design will likely debut at next year’s auto show.


2018 F-150

Ford single-handedly set a new standard for the segment with this refreshed model. With a military-grade aluminum alloy body, the new F-150 is a much tougher vehicle than ever before. When you combine that with the 3.0-liter Power Stroke turbo diesel engine and 10-speed automatic transmission, this truck becomes unstoppably capable, with the best towing capacity ever. And Ford made sure to stock this bad boy with all of the safety tech they have – like Pre-Collision Assist with Pedestrian Detection which applies the brakes for you to prevent an accident.

“Truck customers are constantly looking to improve their productivity, for work and for play,” said Joe Hinrichs, Ford President for the Americas. “Since 1977, we’ve been America’s favorite truck, and we’ve never taken that leadership for granted. This new F-150 is our latest example of Ford’s commitment to going further for our customers through continuous innovation.”

Take a look at our current Ford F-150 inventory to see for yourself where Ford is going with these ideas. If you want to get a closer look or take a test drive, stop by today! Our team is ready to help you.



Images are courtesy of Ford Media.

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Justin Cupler

Justin Cupler

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