Get the Most Advanced Suite of Safety Tech with Ford

By Justin Cupler | April 13th, 2018


Ford is proud to roll out the Co-Pilot360: the most advanced suite of standard driver-assist technologies among mainstream brands. This incredible collection of features intends to help drivers face congested roads and unexpected obstacles with confidence for many years to come. It is a global initiative that aims is to help people around the world drive safely and decisively in the face of congested roads. Many of its features will soon be standard on the entire lineup, but for now, it is raising the bar for your expectations of safety on your Ford vehicles. See what’s available in this exciting new suite and then shop our current inventory of Ford cars, trucks, and SUVs to bring confidence to your drive.

“Though our vehicles today are safer than ever, drivers tell us they are still stressed about getting in a potential accident,” said Jim Farley, Ford president of Global Markets. “That’s one reason why we’re making these must-have technologies accessible to millions of customers each year.”

In North America, Ford Co-Pilot360 is the most advanced suite of standard driver-assist technologies among full-line brands. This suite includes automatic emergency braking with pedestrian detection, blind spot information system, lane keeping system, rear backup camera, and auto high beam lighting – a winning combination that no other non-luxury brand offers in North America.

Ford Co-Pilot360’s star of the show is the standard automatic emergency braking. It’s also called pre-collision assist with pedestrian detection and it’s meant to help drivers avoid collisions with other vehicles or pedestrians who might cross in front of the vehicle’s path unexpectedly or accidentally. If a potential collision is detected, a warning flashes and sounds urge the driver to react. If the driver’s response is not sufficient, the system can automatically apply the brakes to help minimize a frontal collision.

This feature is so important because research shows a growing trend of people worrying about hitting pedestrians. So Ford made this concern a priority, and this safety feature will be standard on 91 percent of Ford vehicles in North America by 2020. Just another way that Ford makes your driving experience safer and less stressful.

The Blind Spot Information System, also known as BLIS, uses radar to identify a vehicle entering the blind spot and alerts you with an indicator light in the side-view mirror. Cross-Traffic Alert warns drivers of traffic behind them when in reverse, backing out of a parking spot or driveway. And the Lane Keeping System has a three-pronged effect: it vibrates the steering wheel to let the driver know they’re too close to the lane markings; if the driver doesn’t correct the drift, it will slowly turn the wheel to bring them back inside the lines for them; and the driver alert system continuously monitors driving pattern using a forward-looking camera and provides visual and audio warnings when the system estimates the driver’s vigilance level to be less than that of an attentive driver.

To test out some of these incredibly helpful features and experience the safety tech for yourself, stop by to test drive any of our new Ford vehicles. Select trucks, cars, and SUVs already have this tech available so you can drive with the innovations of the future today! Check out the complete Ford inventory now.

Image courtesy of Ford Media

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