Starting this week, General Motors is rolling out a brand new service to help you streamline your morning routine and allow you to make purchases from your vehicle. Now you can order your daily coffee, doughnut, or bagel through the touchscreen in your new GM vehicle and there are more options on the way! This is the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services and GM plans to expand it over time.
With this new feature, you’ll get added convenience at the tap of a button on your dash for Buick, Chevrolet, GMC, and Cadillac vehicles as this app rolls out over the next few weeks. The Marketplace is expected to allow you to order food, find the closest gas station, and even make dinner reservations on-the-go. Currently, it’s only planned to roll out to 2017 and 2018 model year vehicles but you should see it in every future model, too.
“The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”
This new system will use your embedded 4G LTE connectivity so you don’t need to have a separate data plan for your vehicle. It works just like an app on your standard infotainment screen and is designed to be easy enough to use, even while driving. Marketplace leverages machine learning from real-time interaction data, such as location, time of day and a driver’s established digital relationship with third-party merchants, to offer highly personalized experiences.
The first brands accessible through Marketplace include:
GM lets customers buy 4G LTE Data packages, extend their OnStar subscription or receive offers for certified service, parts and accessories for their specific vehicle.
Starbucks offers another convenient way for customers to order ahead and enjoy their favorite handcrafted beverage or food item. And as part of the Starbucks Rewards™ program, members enjoy more value by earning Rewards towards free food and drink. (Early 2018)
Dunkin’ Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location.
Wingstop will allow you to skip the wait by re-ordering your favorites and paying ahead, so you can get home in time for the big game
TGI Fridays will let customers schedule a table reservation for them and their closest friends and family when they need a break from the week.
Shell will enable the exceptional driver experience, providing ease of payment and savings with INSTANT GOLD STATUS in the Fuel Rewards® program. Customers’ closest Shell station will be identified and station amenities showcased among the largest fuel station network in the U.S., with the ability to pay in-dash coming soon.
ExxonMobil will quickly locate Exxon and Mobil fuel stations with details of what they offer, route you there and get you back on the road faster.
Priceline.com gives drivers access to hundreds of thousands of hotels and exclusive hotel savings on the go.
Parkopedia allows drivers to find, reserve and pay for parking, all at the click of a button.
Applebee’s ensures customers are never too far from Eatin’ Good in the Neighborhood whether close to home or miles away with the ability to locate their nearest restaurant, order featured menu items and reorder recent favorites through the convenience of their vehicle’s touchscreen.
IHOP makes it easy for guests to enjoy hot, fresh all-day breakfast favorites like fluffy buttermilk pancakes on the go, thanks to safe and secure on-dash ordering and location service capabilities that help search and find the nearest restaurant for pickup.
delivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, wine and spirits shops, grocery stores and laundry and dry-cleaning providers.
This is just another example of how GM continues to push the boundaries of innovation to provide you with a convenient and enjoyable drive every time you get behind the wheel. Stop by to test drive a brand new vehicle today to discover all the thoughtful ways we put your experience first.
 Source: AAA, 2016
Images courtesy of GM Media